Marketing & Advertising
Animated Audio Visual Presentations at the Cutting Edge of Marketing & Advertising
For all heads of marketing, heads of advertising, marketing directors, media planners and buyers, customer/client focused directors and managers, heads of sponsorship, central and local government, health and public services, marketing and business students, business development managers, and communications and marketing academics.
"These are the cutting edge, state of the art briefings you need to be at the forefront of practice. View them when you want, where you want and as often as you want. No professional marketer worth their salt can fail to benefit from them."Dr. Simon Chadwick, Coventry University Business School, UK
Every series comprises a comprehensive set of presentations by leading experts. Click on the series title for more details and to acquire your copy.
- Improving the Customer Experience
Satisfaction, Perceived Value and Loyalty - Sport Marketing
Cutting edge analysis of major international sport business concepts and cases